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Years of economic uncertainty, inflation, and margin pressure have brought an unprecedented level of budget scrutiny. Every single euro invested is under the microscope of finance departments. We live in an era of marketing where an uncompromising rule applies: "Prove it or lose it."
Tipos is the second fastest-growing brand in search. It grew by one million searches (+14%) in 2025. The brand saw its largest search increase for the core branded keyword “tipos” (+873,960 / 18.74%), indicating a strong impact from above-the-line campaigns.
The most significant climber last year in the ranking of most searched brands in Slovakia is undoubtedly the Chinese marketplace TEMU, which grew by a massive 1.66 million searches (+57.6%). Their recipe is a lesson in brutal efficiency. In the analysis of media investments, TEMU clearly dominates the online space, where it invested approximately €4.2 million in Google and Meta platforms. It's fascinating that up to 70% of their media mix consists of performance-based online campaigns on Google, through which they aggressively capture demand at the moment a customer is searching for a product, not a brand.
In marketing, many metrics exist, but only one is truly relentless – Share of Search. Brand searches on Google, free from the embellishments and distortions of traditional surveys, reveal real purchase intent and a brand's mental availability in consumers' minds. While last year, with Forbes, we mapped the 100 most searched brands, 2025 belongs to the "predators" – brands that grew fastest within their segments.
