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In marketing, many metrics exist, but only one is truly relentless – Share of Search. Brand searches on Google, free from the embellishments and distortions of traditional surveys, reveal real purchase intent and a brand's mental availability in consumers' minds. While last year, with Forbes, we mapped the 100 most searched brands, 2025 belongs to the "predators" – brands that grew fastest within their segments.
A recent survey by a Slovak agency showed that nearly 4 out of 10 Slovak marketers feel that influencers have had a significant positive impact on their marketing. Influencers are no longer just a “nice add-on” to a campaign. When a brand works with them systematically, they can meet multiple marketer needs at once delivering quick performance while simultaneously building brand equity.
Have brands operating in Slovakia found themselves in a similar trap to the one global brands are facing today? How are brands coping with an overreliance on performance advertising? Many studies in recent years especially the new study The Multiplier Effect (WARC, 2025) describe how this approach leads to stagnation and a so-called “doom loop,” where growth slows, ROI declines, and brands increasingly optimise for the wrong metrics.
This ranking was created in collaboration among Think Big Collective, Data on Steroids and Forbes magazine. The ranking reflects the most successful brands in Slovakia from the point of view of online searche's for 2024.
