News
McDonald’s is the 9th fastest-growing brand in search, with an absolute increase of 244,000 searches (+5.3%). The entire growth of the fast-food segment is driven by the McDonald’s brand, at the expense of KFC and Burger King, which both saw a decline.
A group of agencies combining Wiktor Leo Burnett, Starmedia, Leopard Production, Socialists, Data on Steroids and Data Concept launched a major transformation 2 years ago. This resulted in a new operating model, the production of services and staff reinforcements. Since September last year, the group has been operating under the Think Big Collective brand and, as its primary added value, offers clients an integrated approach to marketing services with a focus on results - the so-called “from outputs to outcomes”.
Sports marketing in the world and in Slovakia is undergoing a rather fundamental change of approach. Sport fights for attention with the entire entertainment industry - from Netflix to TikTok to gaming, but at the same time remains the last place that can absorb the full attention of the viewer and generate strong emotions that offer brands space to reach new customers.
V presýtenom svete digitálneho šumu už nestačí “len” klasická reklama. Pozornosť zákazníckov sa neustále fragmentuje, ale nikdy neprestanú milovať emóciu víťazstva. Emócia násobí efekt účinnosti marketingu. Ak chcete, aby si vašu značku ľudia nielen všimli, ale aby jej začali veriť, musíte zmeniť ihrisko.
