News
McDonald’s is the 9th fastest-growing brand in search, with an absolute increase of 244,000 searches (+5.3%). The entire growth of the fast-food segment is driven by the McDonald’s brand, at the expense of KFC and Burger King, which both saw a decline.
GymBeam is the 8th fastest-growing brand in search, with an absolute increase of 258k searches (+15.33%). It grew faster than any other brand in the vitamins and supplements segment.
Dr. Max is the seventh fastest-growing brand in search for 2025. It recorded an absolute increase in search volume of over 298,000 searches (+7%) and is growing at a similar pace to the overall market.
Nay elektrodom is the sixth fastest-growing brand in search for 2025. It recorded an absolute increase in search volume of over +331,000 searches (+12.1%), but Planeo is hot on its heels, having managed to grow by 11.17%.
