Influencers who truly drive sales for your brand and product

A recent survey by a Slovak agency showed that nearly 4 out of 10 Slovak marketers feel that influencers have had a significantly positive impact on their marketing. Influencers are no longer just a “nice add-on” to a campaign. When a brand works with them systematically, they can fulfil multiple marketer needs at once delivering quick performance while simultaneously building brand equity.

Global data also shows that influencer marketing has become a stable part of the marketing mix. According to recent studies, as many as 84% of brands consider influencer marketing effective, and the average return on Instagram is around €5 for every €1 invested.

At the same time, 54% of consumers say they are willing to buy a product based on a recommendation from an influencer they trust — and on TikTok, as many as 78% of users have already made a purchase this way.

A unique concept: Performance × Content × Brand Fit

Influencers currently have a strong impact on sales and are an integral part of marketing strategies. They know their audiences, they know how to speak to them authentically, and their recommendations often determine what ends up in the shopping cart.

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Thanks to our data-driven approach, we help brands achieve their goals efficiently, minimise budget waste, and maximise return on investment.

When selecting influencers, we use the Performance–Content–Brand Fit model, which evaluates not only reach metrics but also content quality and value alignment with the brand. A key element in the process is our proprietary data tool, Influence Builder by Data on Steroids, which monitors more than 5,000 Slovak influencers with over 5,000 followers and an additional 13,000 nano-influencers.

The tool compares influencers based on advanced performance metrics, helps us detect fake followers, and identifies potential reputational risks for brands. It also benchmarks real influencer price lists and recommends a fair collaboration fee saving both time and budget.

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A new product for brands that want to get the most out of influencers

By bringing together experts from Socialists, Data on Steroids, and Wiktor Leo Burnett under the Think Big Collective brand, we have created a unique product InfluenceMAX. It treats influencers as a fully-fledged media channel, working with data, clear objectives, and measurable outcomes. Each influencer has predefined KPIs they are expected to deliver. This approach replaces subjective, gut-feeling selection with decisions grounded in hard data.

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LIDL as proof that it works

The approach and methodology behind InfluenceMAX proved successful even in our collaboration with LIDL. It wasn’t about one-off campaigns, but about three consecutive waves each one performing better than the previous. Not only did reach grow, but also the quality of the audience and the impact on brand metrics.

Creators / influencers were given clear KPIs, and their fees were tied to meeting those KPIs. As a result, the content produced was both authentic and fully measurable.

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Why is this important right now?

Slovak marketers in the survey mentioned earlier point above all to increasing pressure on efficiency. At the same time, they recognise that without investment in brand building, long-term growth slows down. InfluenceMAX is one of the ways to give influencer marketing clear rules: transforming “random collaborations” into a planned media channel that delivers results while strengthening the brand.