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V presýtenom svete digitálneho šumu už nestačí “len” klasická reklama. Pozornosť zákazníckov sa neustále fragmentuje, ale nikdy neprestanú milovať emóciu víťazstva. Emócia násobí efekt účinnosti marketingu. Ak chcete, aby si vašu značku ľudia nielen všimli, ale aby jej začali veriť, musíte zmeniť ihrisko.
A recent survey by a Slovak agency showed that nearly 4 out of 10 Slovak marketers feel that influencers have had a significant positive impact on their marketing. Influencers are no longer just a “nice add-on” to a campaign. When a brand works with them systematically, they can meet multiple marketer needs at once delivering quick performance while simultaneously building brand equity.
Have brands operating in Slovakia found themselves in a similar trap to the one global brands are facing today? How are brands coping with an overreliance on performance advertising? Many studies in recent years especially the new study The Multiplier Effect (WARC, 2025) describe how this approach leads to stagnation and a so-called “doom loop,” where growth slows, ROI declines, and brands increasingly optimise for the wrong metrics.
This ranking was created in collaboration among Think Big Collective, Data on Steroids and Forbes magazine. The ranking reflects the most successful brands in Slovakia from the point of view of online searche's for 2024.
