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McDonald’s is the 9th fastest-growing brand in search, with an absolute increase of 244,000 searches (+5.3%). The entire growth of the fast-food segment is driven by the McDonald’s brand, at the expense of KFC and Burger King, which both saw a decline.
DM drogerie markt is the fifth fastest-growing brand in searches for 2025. It recorded an absolute increase in searches of over +355 thousand searches (+11.48%) and surpassed Notino.
COOP Jednota is the fourth fastest-growing brand in search. It recorded an absolute increase in searches of over 838 thousand searches (+37.19%). COOP Jednota thus managed to grow significantly in a market that is growing only marginally.
Mercedes je treťou najrýchlejšie rastúcou značkou vo vyhľadávaní. Zaznamenal absolútny prírastok vo vyhľadávaní o viac ako deväťstotisíc hľadaní (+4,46 percent). Štyridsaťštyri percent prírastku značky Mercedes tvorí jej základné brandové slovo. Jej rast je však silno ťahaný aj produktovými kľúčovými slovami.
