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Komunikácia mnohých B2B značiek je v súčasnosti stále pomerne racionálna, sterilne nudná, málo emocionálna, založený najmä na komunikovaní špecifikácií produktovej ponuky a služieb. Lenže mnohé svetové štúdie v uplynulých rokoch potvrdzujú, že rozdiel medzi komunikáciou B2C a B2B značiek je omnoho menší, než sme si mysleli. Ako poznamenávajú Binet & Field, v 70 % nákupných rozhodnutí v B2B segmente majú emocionálne faktory rovnakú alebo vyššiu váhu ako tie racionálne.
Have brands operating in Slovakia found themselves in a similar trap to the one global brands are facing today? How are brands coping with an overreliance on performance advertising? Many studies in recent years especially the new study The Multiplier Effect (WARC, 2025) describe how this approach leads to stagnation and a so-called “doom loop,” where growth slows, ROI declines, and brands increasingly optimise for the wrong metrics.
This ranking was created in collaboration among Think Big Collective, Data on Steroids and Forbes magazine. The ranking reflects the most successful brands in Slovakia from the point of view of online searche's for 2024.
The market for marketing services is changing. The answer to these shift is Think Big Collective, an expert platform in marketing and communications. It is built by 6 agencies: Wiktor Leo Burnett, Starmedia, Leopard Production, Socialists, Data on Steroids, and DataConcept.
