News
In marketing, many metrics exist, but only one is truly relentless – Share of Search. Brand searches on Google, free from the embellishments and distortions of traditional surveys, reveal real purchase intent and a brand's mental availability in consumers' minds. While last year, with Forbes, we mapped the 100 most searched brands, 2025 belongs to the "predators" – brands that grew fastest within their segments.
AI is no longer just an experiment. However, in many companies it remains in “pilot mode” and leaders fail to create a stable and scalable superpower from AI (not just in marketing), clarify strategic value, prepare data and processes. Many firms continue to test new and new tools without a managed strategic process.
Šport dnes predstavuje jednu z najsilnejších platforiem na budovanie emocionálneho spojenia a dôvery medzi značkou a jej zákazníkmi. Prvá konferencia Sport Connect, ktorá sa uskutočnila v bratislavskom Aurial Padel centre, spojila lídrov trhu, aby spoločne definovali, ako šport aktivuje masy a vytvára kultúrne relevantný priestor pre biznis.
Marketing budgets will also be under pressure in 2026. The continued fragmentation caused by increasing technologies, tools and communication channels, the expected average media inflation of 7-8% and, on the other hand, the tendency of marketing budgets to stagnate at the levels of previous years, force marketing directors to look for solutions to budget challenges.
