Big Picture
Big decisions need to be supervised.
Marketing is not just about a good campaign. If it is to work, it must be much more of a well-tuned orchestra than a whimsical soloist. It is a science, built on data, evidence and experience. Strong brands have long understood this and know where they are going.
Marketing works effectively only when most of its components are Interconnected.
What is Big Picture?
A 5-hour interactive workshop that combines the best of proven marketing and innovation methodologies. It's built on a specific process, guided by experienced marketers, and focused on what's really important to your brand. Whether it's marketing, product or overall business.
Together with your team, we will name the key needs and goals. We will analyze your current marketing reality through 9 modules that will check its functionality, consistency and overall performance. We believe that the workshop makes sense across levels. From CEOs and CMOs, through UX and performance specialists to brand and marketing managers.
“Marketers who skip this strategic and analytical part are doomed to failure.”
Modules
20-Year Timeline
Where are you headed? This short but powerful mental exercise will help you look at the brand from a long-term perspective. We define where it is today, and where you want to get it. Joint discussion will set the ambition that will be the compass for all further decisions.
Overview
We go through everything from vision and product, to strategy, visuals and market position. Each member of the team will present their point of view. The final image will be created together with the leader and the facilitator. The result is a clear map of your brand and what works for it (or not).
Perceptual Mapping
Where does the customer place you and where is the competition? With a simple perceptual map, you can visualize it and thus understand it better. Together we will clarify where the brand is today and what positioning you want to build in the future.
Activation
A mental exercise aimed at mapping both existing and potential ways of customer activation. Participants bring their knowledge and experience, which the facilitator processes into a holistic view of possible activation strategies.
Market Overview
How does your team view the market? What do you think of the competition, trends or category as such? A joint discussion will reveal important observations and help create a realistic picture of the environment in which you operate.
SWOT
Yes, a classic. But functional. Together, we will name the strengths and weaknesses of the brand, opportunities and threats. Thanks to the SWOT analysis, we get a clear view of the factors that influence marketing decisions.
Rear-view Mirror
We look back so you can move forward. We will evaluate previous campaigns, activities and experiences. What worked? What not? And what to take from it?
Martech
What technologies, tools or AI do you use and where is the potential for improvement? We'll take a look at your current martech stack and find places where you can speed up, streamline, or upgrade.
Objectives
Without goals, there is no strategy. Each team member names their priorities, and we will unite them together into one clear direction. This goal will then become the basis for planning, briefs and all further steps.
How does it work?
After completing the workshop and summarizing the information, we will sit down over your needs and goals in a single room of experienced strategists in advertising, media, design and technology. Their task will be to jointly design an effective path to the growth of your business. The output is an analysis of your brand and ideaboard with specific suggestions on how to approach setting up a marketing and communication strategy.
Benefits
Optimization of the marketing budget
Increased effectiveness of campaigns
Better understanding of the brand and the market
The most comprehensive approach to marketing strategy you've ever had
For who and when?
For brands that feel they have more,
For brands that want to be clear about where they are going,
For brands that need to better adjust their marketing, positioning and ambition,
For brands that want to be among the leaders in their category.
References
Why us ?
Think Big Collective brings together professionals from creative, media, data analytics, technology solutions and production. Unlike traditional agencies that specialize in only one area, we provide a comprehensive interconnection of all disciplines and introduce AI as an integral part of the marketing process.
Experts
