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Years of economic uncertainty, inflation, and margin pressure have brought an unprecedented level of budget scrutiny. Every single euro invested is under the microscope of finance departments. We live in an era of marketing where an uncompromising rule applies: "Prove it or lose it."
AI is no longer just an experiment. However, in many companies it remains in “pilot mode” and leaders fail to create a stable and scalable superpower from AI (not just in marketing), clarify strategic value, prepare data and processes. Many firms continue to test new and new tools without a managed strategic process.
Šport dnes predstavuje jednu z najsilnejších platforiem na budovanie emocionálneho spojenia a dôvery medzi značkou a jej zákazníkmi. Prvá konferencia Sport Connect, ktorá sa uskutočnila v bratislavskom Aurial Padel centre, spojila lídrov trhu, aby spoločne definovali, ako šport aktivuje masy a vytvára kultúrne relevantný priestor pre biznis.
Marketing budgets will also be under pressure in 2026. The continued fragmentation caused by increasing technologies, tools and communication channels, the expected average media inflation of 7-8% and, on the other hand, the tendency of marketing budgets to stagnate at the levels of previous years, force marketing directors to look for solutions to budget challenges.
