OneAgency

One team. One strategy. One common goal.

Modern marketing needs to connect connections - brilliant creative ideas cannot be separated from media, technology and customer experience. Since media departments separated from advertising agencies in the 1990s, marketers have often been forced to glue solutions from a multitude of suppliers. This causes misunderstandings, ambiguity in responsibility and loss of attention to important things.

OneAgency replaces this fragmented model with one coordinated multi-expert team, with unified leadership, common KPIs and a single goal: brand growth.

Decrease in the number of agencies
leads to an average reduction in marketing costs of 15-25% 
and a higher ROI. (Accenture, Bath & Company)
+ 30 %
Companies that have consolidated
their marketing activities, increased efficiency by up to 30% and reduced time to market campaigns by 40%. (McKinsey, Harvard Business Review)
Jan
Feb
Mar
Apr
May
Jun
Consistent brand communication
across channels increases customer loyalty by 25% and brand trust by 30%. (Kantar, PwC)

What is OneAgency?

OneAgency is the consolidation of creative, media, production, data and technology expertise into one cohesive team that operates under one roof, one leadership, one strategy and one common goal.

It's a shift of the marketing director's focus from coordinating a fragmented ecosystem of agencies back to actual brand management and business growth. It is a shift towards the new added value that brands can get from agencies.

Modules

OneAgency

Holistic strategic planning and creative

We help brands find the balance between brand building and short-term performance, drawing on the latest insights on effectiveness. Our creative solutions are strategically anchored and are created in collaboration with experts in media, data and customer experience.

OneAgency

Paid — Owned — Earned — Shared

We design media strategies to maximize visibility and return on investment. We can optimize campaigns in real time.

OneAgency

Data analysis 
la rapportació

We use advanced analytics to track campaign performance and identify growth opportunities. All decisions are supported by concrete insights that allow continuous optimization of communication and budgets.

OneAgency

Content production

Fast, efficient and multiformat. Thanks to our production capacity and content management tool, we can scale the outputs according to the needs of the campaign.

OneAgency

Mark-tech solutions for marketing performance

We implement technologies and AI tools that save time and deliver accuracy. From attribution to automation to personalization.

Benefits

Responsibility - one team, one output, one responsibility. Measurable and optimized. No excuses for another agency. Only aligned experts with a common goal and clear KPIs

Speed and efficiency - less chaos, faster campaign launch and lower costs

More savings - team consolidation reduces marketing costs by 15%-25%

To who and when?

  • For brands looking for a balance between brand and performance

  • For brands that want to get more out of their marketing for less

  • For Brands Addressing Rising CAC and Declining ROI

References

Why us?

Think Big Collective brings together professionals from creative, media, data analytics, technology solutions and production. Unlike traditional agencies that specialize in only one area, we provide a comprehensive interconnection of all disciplines and introduce AI as an integral part of the marketing process.

Experts

Peter
Kontra
Peter Kontra
Chief Strategy Officer, co-CEO
Braňo
Polák
Braňo Polák
Chief Operating Officer, co-CEO
Tomáš
Ručkay
Tomáš Ručkay
Chief Growth Officer, co-CEO
Peter
Kačenka
Peter Kačenka
Chief Creative Officer
Richard
Hanzlík
Richard Hanzlík
Head of Operations

Start with an introductory meeting about your needs and goals.

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