NextGenB2B

Refresh and streamline communication for B2B brands

Up to  95% of potential customers aren’t in “buying mode” when your message reaches them. Long-term growth doesn’t come from existing demand, but from building a brand for those who aren’t ready to purchase yet. If your brand communication is stuck in the past, you’re taking a risk. The solution lies in creative campaigns built on strong emotions, which deliver significantly higher returns in B2B than short-term sales tactics

75 %
B2B Brands
fail to create marketing communication with the potential to drive long-term growth
50 %
B2B Marketers
consider lead generation their top priority
70 %
B2B communication
shows that emotions have equal or greater importance in the sale of products and services than rational arguments

What is NextGenB2B?

NextGenB2B is a product through which we can find the unique position of your brand to make it more attractive and functional.

If your brand wants to stay relevant for the next generation of entrepreneurs, discover new markets, or expand its reach, you’re in the right place

Modules

NexGenB2B

Input analysis

We'll map the current position of your brand, product portfolio, and communications to understand what's working and where the reserves are. We identify the needs and expectations of a new generation of buyers in your segment.

NexGenB2B

Brand strategy and identity

We'll help your brand find a new tone of voice and visual language that will appeal to today's and future customers. We will build a brand strategy so that it is authentic, memorable and able to build value for the long term.

NexGenB2B

Communication and media strategy

We will propose you a communication concept, including creative ideas that will interest and differentiate you in the market. We will build a social strategy with an emphasis on platforms like LinkedIn, which are key in B2B. Based on the data, we select the most appropriate media and formats that will reach the target audience and support your business objective.

NexGenB2B

Automation of customer communication

We will set up an effective lead generation campaign and a contact collection system that will bring you new customers. We connect marketing with the store through CRM automation so that every contact receives the right message at the right time. We will also help you with up-sell and cross-sell, which will increase the value of existing relationships.

Benefits

Keep up with the market and stay relevant for future generations

Increase sales and brand communication consistency
in the long term

Increase brand awareness even among potential customers who are not yet in shopping fashion

For who and when?

  • For brands that want to stay relevant to the next generation of entrepreneurs

  • For brands that want to search and reach new markets

  • For brands that want to make the most of their B2B sales potential

References

Why us ?

Think Big Collective brings together professionals from creative, media, data analytics, technology solutions and production. Unlike traditional agencies that specialize in only one area, we provide a comprehensive interconnection of all disciplines and introduce AI as an integral part of the marketing process.

Experts

Tomáš
Mladý
Tomáš Mladý
Head of Digital Media
Vlado
Lefík
Vlado Lefík
Strategy Director
Dominika
Múdra
Dominika Múdra
Strategy Director

Start with an introductory meeting about your needs and goals.

Let us know about you!

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