Media Multiplier
Brand building and performance marketing in synergy
If your marketing focuses only on immediate results or vice versa - only on brand building, you lose a lot. The traditional division between brand building and performance marketing is a false dilemma. Instead of an “either-or” approach, a combination of both worlds yields the best results. With the right ratio of brand building and performance marketing, you will achieve a higher return on investment, faster sales growth and a stronger market position.
Long-term effect makes× immediate campaign effect
What is Multiplier?
Media Multiplier is an integrated approach that combines strategy, creative, media and performance into a single whole. It helps brands grow without compromise.
Modules
Media Persons Profiling
We will find out who your customers are, where they are located and how best to reach them. We use MML-TGI, IAB and other resources to create an accurate target profile and effective touchpoints.
Brand Competitiveness Audit
We'll compare your spending, visibility, creativity, and strategies with the competition. We will evaluate your Share of Search, complement the view of Share of Voice vs. Share of Market and identify strategic niches that you can take advantage of. The result is a data-driven strategy to get a head start in both attention and performance.
Media Architecture - Brand × Performance
We will design the ideal media mix. We use an algorithm that efficiently divides the budget between TV, digital, audio, OOH or retail media for maximum reach and ideal frequency. We support everything with unified omnichannel communication, transparent impact measurement and rapid creative testing so you can optimize in real time.
Media service / buying
We will ensure everything: from the mediaplane and the purchase, through the correct timing, to the technical control of the outputs. We will negotiate the best conditions and take care of the entire course of the campaign. So that it is precisely timed, optimized and under full control from the brief to the evaluation.
Benchmarking
We build a robust database of your campaigns in BigQuery or Azure to compare their performance across segments, media, formats and historical results. We use advanced tools such as Brand Lift Studies and ADVerification (MOAT, IAS) to measure real impact, viewability and brand safety. The result is an objective overview and clear recommendations for improving the performance and quality of your campaigns.
Benefits
The combination of brand building and performance maximizes return on investment
An integrated strategy ensures optimal distribution of expenses and distribution of the budget
Synergy campaigns accelerate sales growth and increase market share.
For who and when?
For brands looking for a balance between brand and performance
For brands that want to get more out of their marketing for less
For Brands Addressing Rising CAC and Declining ROI
References
Why us ?
Think Big Collective brings together professionals from creative, media, data analytics, technology solutions and production. Unlike traditional agencies that specialize in only one area, we provide a comprehensive interconnection of all disciplines and introduce AI as an integral part of the marketing process.
Experts
